Attracting customers with creativity
Thousands of graphics professionals, designers, screen printers,
and digital printers all over the world are in perfect agreement: the
Zünd digital cutter remains the fastest, most efficient, and versatile
cutting system for sign-making—from "simple" lettering to complex
corporate and informational sign systems.
And simply upgrading your Zünd digital cutter with additional tools for
other applications means you will never have to turn away more business.
Die-less, digital cutting systems equipped with vision registration open
up a whole new world of design and material choices.
Acrylic, corrugated cardboard and plastics, expanded PVC, soft or rigid
foamcore, layered aluminum substrates - no matter what material, shape,
or structure your customers are looking for, Zünd cutting systems
deliver every time, at unprecedented speeds, in perfect registration.
Vehicle graphics by RZ Beschriftungen
Laminated adhesive-backed vinyl, kiss-cut and through-cut, for
floor decals and floor mats.
Schaa Mediendienstleistungen GmbH
Altstätten (CH), April 2007 – Schaa GmbH was founded in 1974
as a photo studio and professional photo lab. The company's primary
customer base consisted of professional photographers, ad agencies, and
exhibit builders in the area, when Schaa's volume of orders began to
grow rapidly. Large-format photo production for exhibits and displays
quickly became the company's primary focus. In 1990, Schaa built and
relocated to a brand-new, 2000 m2 facility designed as cutting-edge
photo lab. By 2005, Schaa had expanded to a total of 2500 m2 with 25
employees working a flexible shift schedule.
Entry into the Digital Age
As early as 1991, Schaa was using a digital exposure device and the
Kodak Premier System for digital photo editing. At that time, digital
printing technology was still a long way from achieving the quality and
efficiency required for truly "large-format" photographs. Yet in 1992,
the "Novajet 2" inkjet printer heralded the arrival of the age of
digital printing, which precipitated the demise of analog photo
technology more rapidly than anyone expected. By the end of 2000, Schaa
had converted all photographic image production to digital printing.
This is, of course, where the Zünd UVjet 250-Combi comes into play as
well. Today Schaa's core business consists of producing graphics for
presentation systems of all kinds, particularly, standardized formats
for exhibit and display systems, in series of 1 to 1,000 pieces.
In addition, Schaa offers its customers full-service graphics
production, consisting of everything from design to finishing, delivery/
installation, and even storage. A wide range of materials are being
used, including Forex, acrylics, Kappa, plastic films, and textiles up
to a width of 250cm. Specialty materials used for printing include tile
and even corroded steel for an unusual artistic application.
Increase in Customer Order and Production Volume
Harald Schaa states: "Without the investment in the Zünd UVjet 250-Combi
and the Zünd L-2500 flatbed cutter, the increase in our production at
the required levels of quality would have been unthinkable. “ At
present, more orders (for approx. 10.000 pcs per year), particularly in
roll-ups, are printed on the Uvjet 250-Combi. Even considering this
particular market segment alone, expansion of existing business and
further potential for growth was, and continues to be possible only with
the addition of the Zünd printer. Of course, the equipment serves many
other purposes as well. In the finishing department, Schaa relies
heavily on the Zünd flatbed cutter for creasing/scoring, routing,
trimming, and contour-cutting. 120,000 m2 of media are processed
annually. Of these, approximately 20,000 m2 are printed with UV-curable
inks on the UVjet 250-Combi. In the future, Schaa is expecting
continued growth in high-resolution UV printing of rigid materials. The
company's goal is to further standardize and optimize its large-format
graphics production. The plan is to print complete tradeshow displays
on rigid plastics and to take these directly to the cutter for
finishing, while completely eliminating lamination.
Production Increase, Cost-Savings, and Efficiencies
With the utilization of the Zünd UVjet 250-Combi and the Zünd flatbed
cutting/routing system, Schaa GmbH was able to realize savings in
production costs of 30% and a 15% decrease in materials cost.
Production time and personnel requirements have decreased dramatically.
While in the past, it took 2-3 employees to cut roll-ups in approx. 10
min., it now takes only one person to do the same job in 2 minutes. The
complete production process, from printing to digital finishing, has
been reduced by 60% and limited to one employee. Being able to print
directly to PVC banner materials has resulted in tremendous increases in
productivity as well as profitability. The ROI on the cutter alone was
less than 1 year, while the entire investment will have been amortized
in approx. 1.5 years. For anyone interested, Schaa GmbH will be
conducting an Open House event in June (for more information, please
visit the company's website at www.schaa.de ). This is where one can
witness the Zünd Print + Cut concept "put into action". Harald Schaa
concludes: "I would like to take this opportunity to thank Zünd
Systemtechnik for the many years of successful and mutually beneficial
cooperation between our two companies. The deciding factor for us in
installing a Zünd as our third UV printer is the high level of print
quality and reliability, which lends our entire production process a
superior degree of dependability."
Fact Box
Schaa GmbH's equipment list includes the following printers: five
Rastergraphics Bellise Dye, one Seiko 64 Solvent, one Oce 6010 Solvent,
one Colorspan Solvent, one Colorspan UV, and one Zünd UVjet 250-Combi.
For textile applications, the company uses one Mimaki TX2 and one Mimaki
JV3. For finishing, they have at their disposal four hot laminators,
three additional laminators, two 130cm drum cutters, and a multipurpose
Zünd flatbed cutter/router for cutting/routing, creasing/scoring,
trimming and contour-cutting.